Troutsite.com

World Trout

World Trout, an on-going conservation effort to preserve native trout species worldwide, was founded by artist and naturalist James Prosek and Yvon Chouinard, avid fly fisherman, climber, and founder of Patagonia, Inc., the outdoor apparel company. Each year, World Trout will highlight the efforts of various grassroots environmental organizations working to protect native trout populations and their habitats. A portion of the sales of Patagonia’s World Trout t-shirts featuring James Prosek’s artwork will be designated for these organizations. Patagonia is encouraging other companies to join the World Trout campaign as well as 1% For the Planet, a non-profit consortium of businesses donating one percent of sales to environmental non-profits. Participating companies can pledge one percent of sales to World Trout beneficiary groups or other local, regional, or national environmental non-profits.

Chouinard and Prosek initially spawned the preservation effort while fishing Slough Creek in Yellowstone Park last year. Their shared passion for fly-fishing coupled with a drive to generate awareness around preserving our natural water resources led to the initiative. Patagonia and Prosek officially launched World Trout at the Fly Fishing Retailer Show in Denver, Colorado, September 15, 2004.

“Patagonia is deeply committed to supporting environmental conservation initiatives like World Trout,” said Chouinard. “With Prosek’s extensive knowledge and Patagonia’s global reach, we’ve created a program that will support local grassroots efforts focused on preserving native trout species.”

MORE HERE