Super Cool.
"We created Voice Your Choice to enable customers of Patagonia-owned stores to become more involved in local environmental issues. Now in its second year, the campaign introduces our customers to environmental groups working in their areas and brings to light the important issues these groups are working on. Through Voice Your Choice, we invite our retail customers to determine in part how each of our U.S.-based stores spend their individual environmental grants budgets.
This year, each store has selected three local groups they’ve determined are doing something extraordinary to help restore and protect the environment. Representatives from each group will visit the store during the Voice Your Choice campaign to share their work and offer customers opportunities to get involved.
Last year, our Voice Your Choice campaign proved a great success for environmental groups and our stores alike. Customers cast 13,706 votes in our 23 stores nationwide. This degree of participation reinforces our conviction that Patagonia customers care deeply about environmental issues and appreciate the opportunity to get involved.
In 2008, Patagonia stores gave $378,000 to local environmental groups, with the Voice Your Choice campaign contributing an additional $100,000. This year we’ve increased the Voice Your Choice contribution to $125,000. We know grant recipients will put the money to good use and their work will benefit all of us who love the outdoors."
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